NEW WEB DESIGN ➺ PHOTOGRAPHY BY MELIKE | CANADA, TORONTO
A demo short description for the project Creative fuels design, design fuels creativity, be here for more, are you in love with a creative.
Our client is in the photography industry, aiming to showcase their portfolio and attract new clients through an updated online presence. We designed a clean, visually engaging website that highlights their photography work, services, and client testimonials, while also optimizing for lead generation and easy navigation to ensure potential customers can seamlessly explore and contact them.
Before Implementation
Website traffic: 500 visitors per month
Bounce rate: 70%
Average session duration: 30 seconds
Leads generated: 5 per month
Conversion rate: 1%
After Implementation
Website traffic: 1,500 visitors per month (+200%)
Bounce rate: 45% (improved by 25%)
Average session duration: 2 minutes (+300%)
Leads generated: 20 per month (+300%)
Conversion rate: 4% (+300%)
Main challenges faced by the client
Step-by-step breakdown of the strategies implemented for the client's photography website:
Website Redesign:
We modernized the overall design to create a visually appealing layout that showcases the client's photography portfolio effectively.
Focused on a minimalist aesthetic to let the photos take center stage.
Mobile Optimization:
Ensured the website was fully responsive, providing a seamless user experience across all devices, especially mobile.
Improved page load speed for mobile users.
Improved User Navigation:
Simplified the navigation bar for easy access to galleries, services, and contact pages.
Created clear calls-to-action (CTAs) to guide users toward booking or inquiry forms.
SEO Optimization:
Optimized page titles, meta descriptions, and image tags for search engines to improve visibility.
Integrated keywords related to photography services and local search to target relevant traffic.
Portfolio Showcase:
Designed a dynamic portfolio gallery with high-quality images and category filters for easier exploration.
Added client testimonials to build trust and credibility.
Wedding
Couple
Corporate
Lead Generation:
Integrated contact forms and booking options in prominent areas across the site.
Added a newsletter subscription to capture leads and maintain engagement.
Analytics Setup:
Implemented Google Analytics and other tracking tools to monitor traffic, user behavior, and conversions.
Set up regular reports to track progress and make data-driven improvements.
Result and impact
Melike smith
Professional Photographer
Before working with this team, my website struggled with an outdated design, low engagement, and poor mobile optimization. They completely transformed it—making it easier to navigate and significantly boosting lead generation. I’m thrilled with the results and highly recommend them!
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