Identity for a New Game Studio
WEBSITE DESIGN | BRANDING IDENTITY | CASE STUDY
YYZ Studio needed a full-scale brand identity to launch their game studio with confidence and clarity. The project involved:
- Creating a compelling brand identity: Starting from scratch, we developed a visually striking and memorable brand that captures the studio’s personality.
- Designing a new website: We built a clean, professional, and welcoming website to engage players and showcase their games.
- Establishing brand voice guidelines: We crafted tone of voice and messaging guidelines to ensure consistency across all communication.
Implementation
To bring YYZ Studio’s vision to life, we focused on three core areas:
- Brand Identity Creation
- Conducted in-depth discovery sessions to understand the studio’s goals, audience, and unique personality.
- Designed a modern and visually distinct logo, color palette, and typography system.
- Developed brand assets to ensure a cohesive and recognizable visual identity.
2. Website Design and Development
- Designed a sleek, user-friendly website that reflects the studio’s creative and player-centric approach.
- Built an intuitive navigation system to engage users and showcase their games effectively.
- Optimized the site for performance, responsiveness, and ease of use.
3. Tone of Voice and Brand Guidelines
- Defined a brand voice that’s welcoming, playful, and professional—reflecting the studio’s values and connection to players.
- Created detailed tone-of-voice guidelines to ensure consistency across messaging and platforms.
Functionality
- Responsive Design: The layout adapts seamlessly to different screen sizes, offering a consistent experience.
- Intuitive Navigation: Clear menus and well-organized content guide users effortlessly.
- Fully functional across desktop, tablet, and mobile devices.
Testimonial
Nas helped us create a really cool and professional-looking website. As a game studio, we appreciate how he took extra care to make it attractive and welcoming to players. Additionally, he helped refine our branding, going the extra mile to ensure he captured the tone and voice we wanted to portray. The process was smooth, and it’s an easy 5 stars from us. Fantastic!
